Pricing Programs and Evaluations

Pricing, Programs and Evaluations How do we set pricing for our dog-training company? There are options. Let’s begin with the evaluation. Provide a free evaluation Pro: dog owners appreciate this free service and you are more likely to get in the door when you are...

Defining Your Personal Brand (Cont.)

First impressions are everything.  When meeting a potential client, we want to look our best. We also want to provide a clear picture of the services we offer.  Our business also needs to keep up appearances and have a clear description of our services.  That is...

Sales and Elevator Pitch

In the last lesson we touched on marketing by listing services we will offer in our area. Based on your list, it should provide you with plenty of topics for social media marketing. Now we want to work on your sales pitch. If I stopped you on the street and asked you...